Importance of Using Videos in Research
The power of the human brain to process visuals faster than text has fueled the rise of the video revolution and the advent of social media has been a great benefactor to it. So much so today the digital airwaves are dominated by video content and are expected to completely takeover in the coming years. […]
How to use Video Ethnography
“What people say, what people do and what they say they do are completely different things” – Margaret Mead Ethnography is defined as the “scientific description of the customs of individual peoples and cultures.” Simply put, it is the observation of individual’s ways in which people react to certain circumstances in real life based on […]
Using Video for Research Purposes
Video has long been considered a useful tool for research purposes but it is still one that is largely underutilized, particularly when it comes to video research. While it is quickly becoming more popular, it should be noted that this is due to the fact that video is a powerful communication tool and can speed […]